Both SEO and paid advertising are keys to a strong digital marketing campaign.
If you’re looking to bring more recognition to your business online, you need to learn more about SEO and SEM. Marketing businesses online requires a multi-faceted effort that takes both organic and paid traffic into account.
In this post, we’re going to tell you some of the benefits of using SEO and SEM together. As a marketer, you may sometimes feel pressured to choose one method over the other, but keep reading and you’ll see that using SEO and SEM in conjunction is the way to go every time.
How SEO works
Search engine optimization is the way businesses drive traffic to their websites organically. By putting out high-quality content, having a functional website, getting backlinks from other sites, and receiving plenty of good reviews, you’ll appeal to the search engine algorithm and rank higher on the SERP.
When you talk about SEO and social media, they actually function in much the same way. Social media is also organic and helps to amplify your content to build trust and brand awareness. With a great social media presence, you can really boost your SEO.
How SEM works
Search engine marketing differs from SEO in that it’s a more traditional form of paid marketing. Instead of finessing your site and social media accounts to better your search engine standing, you have ads placed at the top of SERPs.
SEM and keywords go hand-in-hand. If your ads are going to end up in the right place, then you need to make sure that the right keywords are being used for the right SEM ad formats.
When done correctly, SEM gives you more control over your audience. You can analyze your campaigns and adjust until you’re getting the results you want.
Benefits of Using Both SEO and SEM Together
Combining SEO and SEM together should boost both the quality and quantity of traffic to your site. The biggest benefit of implementing both is that your site will populate both the paid ads and the listings of a given SERP.
More visibility will bring more people to your website. Once there, you can use your content and high-functioning website to turn mere visitors into leads and leads into customers.
Using both together will also help you see results faster than using one or the other. In addition, you can use the insights that you receive from your SEM results to inform the way that you approach SEO. In this way, each method can be used to supplement the success of the other.
Getting help with SEO and SEM
It’s easy to see how a digital marketing campaign that prioritizes both SEO and SEM can help your business. What’s not as easy is implementing them to the highest possible degree. For that, you may need the help of a qualified digital marketing firm.
At Bastion Amplify, we can be that digital marketing expert to take your business to the next level. Contact us today to learn about how we attack SEO, social media, and paid advertising campaigns.
