5 Ways To Quickly Gain New Social Media Followers For Your Brand
#1 – Take Advantage of Influencer Marketing
Brands formerly partnered with celebrities to promote product sales, but now there is a new generation of social media influencers that may not fit “celebrity status” but still have the same type of selling power with their millions of devoted followers. Influencer marketing has become such a prominent technique for brands to expand on social media and drive sales that it’s starting to take a substantial position in the yearly spending budgets of many large companies.
According to recent reports 65% of influencer marketing budgets for major brands increased in 2019, and will be even higher in 2020. 7% of companies planned to spend over 1 million dollars in influencer marketing in 2019, and 17% of companies spent over half of their marketing budget on influencers.
In other words, if you aren’t considering influencer marketing within your brand growth strategy, you could be missing out big time.
Some brands take on influencer marketing projects in-house through marketing platforms like Grin. Although sites like Grin are easy to use, they aren’t able to provide the same level of experience and knowledge that a marketing agency can. If you are interested in learning more about influencer marketing, then ask your marketing agency about their abilities, or contact an agency that specializes in influencer marketing that can help you reach your goals.
#2 – Create Valuable & Engaging Content
Companies have to work harder than ever to create content that will connect and engage with their follower base. New traffic won’t be interested in following you on Instagram or Facebook if they don’t see value in the content you are posting.
Most people will not tap “follow” on your Instagram profile unless they are intrigued by your social media posts. There can be various ways to engage with your followers, like posting educational or inspirational content, or by posting beautiful photography with eye catching graphical elements that inspire the viewer.
Never post content that is continually self promoting, or advertising sales, as this will quickly cause your audience to lose interest and unfollow you. It will also prevent you from gaining new follower’s interest in your account.
#3 – Invest In Social Media Ad Buying
Digital advertising on social media platforms like Instagram and Facebook is the fastest way to get attention online. Paying for advertisements on social media can drive all types of results like new followers, higher engagement, sales, site traffic, and so much more. Plus it’s 100% scalable so you can start with a small budget, test the results, and then scale up your budget as you choose.
Any company can run ads on social media with the exception of certain categories like blockchain technology, vape brands, CBD, among other regulated industries. Digital ads on social media can be run by an in-house team, or preferably for best results, outsourced to an agency specializing in driving the most ROI for your ad spend budget.
Digital ads are a useful way to drive followers on social media that is scalable and effective.
#4 – Link PR Back To Your Social Content
Another tool to drive followers to your brand is to leverage your PR marketing to guide traffic to your social media account.
Elon Musk posts sneak previews and highlights on his social media, and shares information that the public media wasn’t aware of. Posting this type of exclusive content will create a buzz in the media. You can partner with your PR team or agency to help drive even more hype around your content that coincides with what you’re posting on social.
The right PR team will you get you coverage in powerful media outlets that are read by readers from all over the world, and a viral piece of coverage that links to your social media can really drive significant results.
#5 – Cross-Pollinate Your Followers
It’s important to post different content on each platform – in other words don’t post the same thing on Instagram as you post on Facebook or LinkedIn. Each platform has a slightly different audience segment, and you need to speak to them differently through strategic content messaging and design.
It’s also crucial that you make an effort to cross-pollinate your audiences. Your brand may have a huge following on Instagram, and it’s possible that a lot of those followers also enjoy consuming content on Twitter! So promote your Twitter account throughout other platforms to help drive growth in more places than one.
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