Baja Bob previously ran Facebook ads with less than stellar results, so they were hesitant to give it another chance. They recruited the Bastion Elevate team to launch a new line of single serve cocktail mixes during 4th of July weekend to create awareness and generate sales, but were skeptical to try digital ads again and challenged the team to earn 3X ROI — at the end of the ten-day campaign, Bastion Elevate achieved a 4X ROI and a very happy client. With 4X ROI, a 20% increase in sales and a 28% increase in unique sessions, wouldn’t you be?
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