Bastion Elevate created social media strategies for both Pacific Child & Family Associates’ Facebook and Twitter accounts as well as for Pacific Child’s spokesperson, Dr. Cameron. Once a strategy was set in place, Bastion Elevate focused on a strong social campaign, #ACT4Autism, to help grow and legitimize the company’s online community. Ongoing opportunities were established with large, nationally recognized media outlets, such as Parenting Magazine, Huffington Post and Autism Parenting Magazine – thus growing PCFA’s brand awareness with a key national audience. As a way to spread PCFA’s expertise in autism and to create awareness for their programs and services, Bastion Elevate created a 90-day campaign to create brand awareness and drive traffic to the site. This campaign yielded the following results: 5 million people reached, 19 million impressions, 4 million people engaged in the site, 150,000 direct links back to the website and an 804% increase in Twitter followers.
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